Digital Marketing Expert (m/f/d)
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This position will serve as the operational backbone of the global eCRM discipline, ensuring consistent, high‑quality execution of consumer communications, data‑driven targeting, and lifecycle workflows across all CRM channels, initially starting with email and then expanding to other channels. By consolidating these activities into a single center of excellence, the role will enable markets to benefit from global standards, improved efficiency, stronger data governance, and accelerated deployment of CRM initiatives. Beginning with a selected group of pilot markets in 2026, this role will play a critical function in validating the operational model, shaping ways of working, gathering learnings and building the foundations to scale toward full industrialization and broader market onboarding in 2027. In this role, the Digital Marketing Expert will manage the end‑to‑end execution of digital CRM campaigns and lifecycle communications on behalf of assigned markets, acting as the operational extension of local digital and commercial teams. This includes translating market briefs into executable workflows, preparing audience selections, setting up and QA‑checking campaigns in the marketing automation platform, coordinating with central channel owners for.
- Build activation - ready audience segments in CDP based on the global data model in order to enable accurate targeting and consistent activations across all RRP brands and markets.
- Design, configure, execute and optimize CRM workflows in Marketing Automation in order to deliver timely and effective lifecycle/campaign communications across markets.The role will participate in the full operational workflow - starting with intake and validation of market requirements; clarifying campaign objectives, targeting logic, and necessary assets; orchestrating content localization; configuring automation flows; and ensuring proper tagging
- Build, load and deploy personalized HTML emails in order to ensure high‑quality output, correct rendering/compatibility, and correct personalization at scale. They will lead the quality assurance process across all steps, including technical validation, rendering checks, link testing, segmentation logic verification, and monitoring send‑out readiness
- Ensure correct handover between Litmus, CDP and Marketing Automation in order to reduce defects, rework and delays and protect customer experience. They will support continuous improvement of the eCRM ecosystem by monitoring performance, flagging anomalies, and collaborating with analytics and platform teams to improve automation efficiency
- Apply execution standards (naming conventions, governance rules) and drive continuous improvement in order to increase standardization, efficiency, and reliability of multi‑market delivery under tight timelines. During pilot market onboarding, the role will work hand‑in‑hand with global, tech, and data teams to refine templates, define repeatable processes, identify gaps, and embed lessons learned into the operating model. As additional markets migrate into the hub in 2027, the role will help scale standardized workflows, documentation, SLAs, and QA
- University degree (Marketing; Communications & Media; Business Administration / Management;Information Technology; Data Analytics / Computer Science)
- 2–3 years hands‑on experience with CDP and Marketing Automation platforms in a multi‑market (or multi‑stakeholder) environment.
- Strong command of English Language (oral and written); able to discuss data topics in English
- Strong understanding of CRM data models and activation logic
- Solid HTML email build experience and compatibility testing
- Ability to deliver reliably across multiple markets under time pressure
- Treasure Data (CDP) and Adobe Campaign Classic v8 experience is a strong plus
- Strong relational/stakeholder management skills
- Competitive pay and attractive annual bonus
- On-going development opportunities in a multinational environment, a wide variety of projects, ambitious goals, and independence in achieving them.
- Freedom with responsibility (we trust your competencies, ability to manage your time and your scope of work)
- Lot of flexibility in terms of work arrangements (work from the office or from home)
- Private medical care (various options to choose) and life insurance
- Employee pension and savings programs
- JTI Family Leave Benefit – including extended paid paternity leave and fully paid maternity leave
- Multisport card, foreign language classes
- Wide variety of training, webinars, and professional courses on our e-learning platforms, including sponsored certification programs (for employees fulfilling the admission criteria)
- Modern office with traditions (Art Norblin Factory) in a convenient location, equipped with a library, mindfulness zone, spacious kitchen, garden terrace, massage chairs and underground bicycle parking
- Working in a diverse and inclusive organization of 43 different nationalities
- Family Leave
- Investment
- Life Insurance
- Medical Care
- Multisport Card
- Pension Plan